Monday, September 20, 2004

The Internet Records Keeper

Marketing strategies for the B2B and B2C company.

When you want to reminisce about all the different things in this world related to the Internet or view how marketing has changed with new technology, the place to pull up a chair and enjoy a drink and pizza while watching a full length archived video is right at your own online computer. The spot to visit is The Internet Archive and The Way Back Machine located at:

Note: Links open in new windows.

Today I viewed one of the Computer Chronicles videos about the early days of the Internet. It was a blast to watch because while a number of things have changed in relation to the video a large part of the information is still appropriate for today. It was interesting to see some of the websites from the mid 90’s and how classes were going on in San Francisco for teaching people how to use html.

I have found the Internet Archive extremely useful for a number of different marketing concepts. It is a great place for research for various media types i.e. video, pictures, full length audio, news clips, election video, and tons more. It has another feature that is really cool and that is being able to take a look at your early website which is stored in the Way Back Machine area. This is really helpful when taking a look at Internet marketing concepts from various websites at various time periods.

The advantage to this is it provides a feedback mechanism to look at your own site and get a visual representation of the first years and hopefully see improvement as you have gone along. If you are not seeing improvement or any changes at all, then most likely you have forgotten about your site (and maybe so have your customers).

So, if you have a B2B or B2C company or want to get additional information on marketing, take it from this B2B and B2C marketing Internet Records Keeper, and mine the archived nuggets available to you online. Contact us for website help for Internet marketing services.

Thursday, August 19, 2004

The B2B and B2C Marketing Strategies Gold Mine

Share those Successful e-Business Marketing Tips…

Here is gold mine suggestion from a salesman I know at a specialized B2B company.

He mentioned to me how he spends extensive time online researching his customers. Instead of cold calling the engineer when he finds a potential customer, he writes a brief but detailed to the point email about the product that the salesman provides. He mentions that he had done research on their company and believes that the manufacturing capabilities would be an excellent fit with the product the customer makes. He references in (hyperlink text) the specific website pages that are related. (This is very important from a landing page perspective. You do not want to have the customer to wade through the whole site to find the information.)

This has been a very successful strategy for bringing in new customers. The salesman mentioned from his experience, that engineers are not likely to take cold calls, but with a personal email are very likely to respond. In fact, he has been complemented by the customers for the information that is provided.

If there is not a response to the email after a few days he then calls and introduces himself while referencing the email sent.

While this type of marketing may seem to take a lot of time it actually has an excellent ROI.

When dealing with a B2B customer it is important to establish a close relationship. If done right, you will have a customer for life…

For help with Internet marketing visit for additional online resources.

Tell It Like It Is, and Do it With Style!

What successful e-business ethical tips do you have?


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