Your Company Needs To Be Set Apart - Get Passionate In Marketing And Advertising Your Company
What sets your B2B or B2C company apart? If you can not point to anything that sets you apart then you will blend in with the rest of the plain vanilla icing. However, a company that is rich in color will stand out above the frosting on the Internet cake.
With so many companies that are in direct competition with products or services you provide, there has got to be something that you are really passionate about. Sharing those thoughts may be one of the most important marketing and advertising strategies a company can do online today.
If you want to make an impression with customers, it is an important strategy for top management on down to share the vision. It is one thing to share that vision with existing customers, but how do you share with potential customers that do not know your brand name? Well, to start, a website is a prime business area for reaching new customers, especially if done with a proper Internet marketing style. Marketing style has a lot to do with what type of business brand image that is being portrayed across the great Internet divide. Companies that are deceitful in their marketing and advertising messages will be found out quickly. The Better Business Bureau has a free online search for the consumer or other businesses to check out other businesses for reported problems. Search the BBB by company name or URL website address.
Customers want someone they can trust. The only way a potential customer can get to know you online is if you tell them about yourself. However, just sharing the information in a website may not be good enough today in a world where the consumer and other businesses are demanding more. Potential customers are looking to find out about the heart and soul of the company. Some of the questions asked by new customers are: Is this company going to stand behind the product or service provided? If an eCommerce site, then they would want to know the return policy. What happens when there is a problem with the order? What type of customer service does this company have? Are they going to share my personal email information with others? These are only a small sampling of the questions asked.
So, how do you portray your company in a way that is customer centric and not in the mode of boring? After all, there are thousands of other companies that are boring, and we don't need a thousand and one.
This is where a company from the top can set themselves apart. Consider having a message from the president or CEO of a company include information about the company. Also consider having an informal, and professional, company blog with postings by the CEO or president of the company. This will give key insights into what is going on from the inside.
Professional Web Services can help bring in prospects to your business using creative Internet marketing strategies. Let us show you how with some creative Internet marketing style that can be used as a 24 x 7 x 365 Web tool for sales, marketing, and advertising your business online.
Contact Professional Web Services today to start providing mores sales, referrals, and leads for your B2B or B2C business tomorrow.
Monday, September 25, 2006
Your Company Needs To Be Set Apart - Get Passionate In Marketing And Advertising Your Company
Thursday, June 15, 2006
Free Website, Free Hosting, Free Domain Name, And Not Having To Display Hosted Ads
Every once in a while a Web gem comes along for the small business startup company on a tight budget, with very little capital, time, and a little talent.
Microsoft just recently released Microsoft Office Live Beta
In a Internet business story that almost sounds too good to be true, and I have to admit that I was extremely skeptical to begin with; Microsoft Office Live is an online program that has three levels of affordability and tools available. Live Basics, Live Collaboration, and Live Essentials. All three of these products are free during beta. Live Basic will continue to be totally free after the beta period. The other two products are set to be $29.95/month.
First off, here is what you get with Live Basics:
Website design tools. Using Internet Explorer, a person can use various website templates, color schemes, and layout designs to build a website. An unlimited amount of Web pages are allowed.
Additional Features: Free website hosting, 30 MB of Web site storage, 10 GB of bandwidth, No setup or hidden fees, Online customer support, and daily backup (data retained for 30 days), and 5 personalized e-mail accounts.
For an example of something that you can do with these Microsoft products visit www.myhotdots.com website domain registered and published using Microsoft Live Basic. Businesses have a clean slate for any website they put together and not quite full control over all the html code within the free version.
Microsoft Also Offers: Live Collaboration and Live Essentials
Collaboration allows business groups within a company to share information in collaborative environments with multiple websites, "among internal employees and external customers, suppliers, and vendors," and online business tools. Essentials offers more features than Live Basic with additional online business tools and 50 e-mail accounts that can be used with Microsoft Outlook. Basic only allows the email to be read and processed through the online email account reading of the email messages. Live Collaboration and Live Essentials are free during the beta period and are $29.95/month thereafter.
So What's The Sales, Marketing, And Advertising Catch?
Website work takes time, creative copywriting, marketing, advertising, and sales concepts must be continually evaluated and site maintenance dealt with on a regular basis, SEO - Search Engine Optimization of the web pages, and focusing on using the right words for your target audiences. More than likely you know your business inside and out; and the words you use are intuitive to your everyday speech and communications with management and employees. However, on a website that is to be your main business reach to your customers and the rest of the world, you need to communicate with the keywords your customers use. This takes a concerted effort to improve the website design and reach your customer base through queries on the search engines.
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Monday, January 02, 2006
What is reverse engineering marketing strategy?
It seems as though it is something more of a marketing strategy than some sort of reverse engineering mechanism to try and steal proprietary information or intellectual property.
The following is a short strategic marketing excerpt from:
Library Marketing-Thinking Outside the BookRead the rest of the reverse engineering marketing campaigns story. librarymarketing.blogspot.com
Try This, try reverse engineering marketing campaigns. I do this all of the time with television and print ads, but you could do the same with place, product and price decisions as well. Basically, I play "name that target market" whenever I see an interesting piece of marketing.
This is an excellent way for both a consumer as well as a business to analyze the type of marketing and advertising slogans used in promoting a business in any type of media setting. Discover who the target market is, evaluate the effectiveness of the marketing message, learn what goes into the buying decisions of consumers and discover at the same time what the strategic thinking involved in the mind of the marketer.
This can also be an effective way of analyzing the competition in any field. In essence a person can analyze the message going out through a website, advertising campaigns, marketing slogans, and sales messages.
Another definition of Reverse Engineering Marketing comes from a couple of French researchers who developed a methodology for product or service improvement through customer feedback.
I C T M A R K E T I N G (PART SIX - BASIC PRINCIPLES - cont.)The full story at www.visionarymarketing.com
Basic Principles & Definitions (end) & Marketing Strategy Of 'Reverse-Engineering' Marketing
'Reverse-engineering marketing ', in a way, means designing products or services based on customer feedback. But it goes way beyond the simple and straightforward analysis of customer dissatisfaction. As a matter of fact, 'Reverse-engineering marketing' actually paves the way for product and service improvement and it is not just a matter of analysing user or customer dissatisfaction. The principle guiding Reverse-engineering marketing is the following: "It must be easier to improve something that people know about, rather than ask them to specify what they ignore or even fail to understand".
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