tag:blogger.com,1999:blog-80145952024-02-08T07:40:06.218-08:00Marketing StrategiesStrategies for B2B marketing and B2C marketing. Strategic marketing online.JAWshttp://www.blogger.com/profile/04949963664533210721noreply@blogger.comBlogger20125tag:blogger.com,1999:blog-8014595.post-56318391270034965052009-03-20T08:35:00.000-07:002011-04-01T14:25:50.583-07:00Defining the Unique Selling Proposition in Your Business<span style="font-weight:bold;">Unique Selling Proposition</span><br />
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Often businesses define themselves with what is called a unique selling proposition. Many businesses market their unique selling proposition to illustrate the advantages of their product or services. When trying to establish a unique selling proposition, it is crucial to find ways to differentiate and distinguish your business from your competitors, place emphasis on the positive differences between others in the marketplace.<br />
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If you can not differentiate your company based on what you sell, try to capitalize on how you sell or support your products or services. A unique selling proposition defines why customers should buy from one business rather than a competitor.<br />
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The unique selling proposition (USP) can be evident in all aspects of a business. Most often USPs are conveyed through a slogan, a company motto, or a brand. Think of the USPs that large brands have used over the years, and what they are really saying.<br />
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Slogan: <span style="font-weight:bold;">"Have it your way"</span> - Burger King<br />
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What they are really saying: We care about you, what you want matters to us. We are willing to do things different just for you, our customers are special to us.<br />
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Slogan: <span style="font-weight:bold;">"Keeps going and going and going"</span> - Energizer Batteries<br />
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What they are really saying: Our batteries are superior to our competition, no one else has batteries that last as long as ours.<br />
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Slogan: <span style="font-weight:bold;">"We bring good things to life"</span> - GE (General Electric)<br />
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What they are really saying: We are a powerful company. We do more than just one thing, you can rely on us because we have history.<br />
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Slogan: <span style="font-weight:bold;">"Can you hear me now?"</span> - Verizon<br />
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What they are really saying: Unlike our competitors, our cellular coverage is very reliable. You will not experience dropped calls or spotty coverage if you use our services.<br />
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Slogan: <span style="font-weight:bold;">"You've got questions, we've got answers"</span> - Radio Shack<br />
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What they are really saying: We excel at customer service. We staff knowledgeable professionals to help you make a purchase decisions.<br />
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Slogan: <span style="font-weight:bold;">"When it Absolutely Has to be There"</span> - Federal Express<br />
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What they are really saying: Our packages will be delivered, a competitors may not be.<br />
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Each business is highlighting it's strengths and conveying a message that will instill confidence and comfort in their customers.<br />
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While a USP is one of the best way to successfully market a business, don't just focus on the difference that appeals to you. Focus on identifying and expressing what is unique about the product or service that is of most importance to potential customers. The USP should place emphasis on the single item that is most important to prospective customers and distinguishes your company above all others. Is it location? Is it quality of materials? Is it superior level of service?<br />
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Another factor to consider when determining a focus for USP is how easy is it for your competitors to replicate. Many people make the mistake of using "price" as their USP. Unless you are able to consistently sell an exceedingly large volume, price is one of the easiest things for competitors to compete with. Ideally your USP should focus on something that others in your industry cannot easily reproduce.<br />
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Leverage your business by defining and using a USP in all aspects of your business.<br />
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About the Author:<br />
Sharon Housley manages marketing for FeedForAll <a href="http://www.feedforall.com">www.feedforall.com</a> software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for NotePage <a href="http://www.notepage.net">www.notepage.net</a> a wireless text messaging software company.<br />
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Take advantage of these tough economic times to sell your unique selling proposition to new customers online. Get your business found on the Internet today, with Professional Web Services, <a href="http://pwebs.net">Internet marketing services</a> to expand market reach and start gaining more sales for your business now. Learn how <a href="http://pwebs.net/b2/about">Professional Web Services</a> can set your business apart online. Contact us for <a href="http://pwebs.net/b2/contact">sales and marketing performance</a> not promises today.JAWshttp://www.blogger.com/profile/04949963664533210721noreply@blogger.com0tag:blogger.com,1999:blog-8014595.post-8081098303390908442008-09-24T22:58:00.000-07:002011-04-01T14:30:08.129-07:00Marketing Time<span style="font-weight:bold;">How to Schedule Your Marketing</span><br />
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There are different ways that you can schedule your marketing to ensure that you are doing it consistently and as easily as possible. What appeals to you depends mainly on the level of detail and structure you like to have. One person's organized is another's straight-jacket!<br />
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Some people like to keep their schedule more general by designating a theme of activities for each day. For example:<br />
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<span style="font-weight:bold;">Monday is communication day</span> - catch up on emails; return phone calls; meet with staff; post on Facebook, online forums and other people's blogs<br />
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<span style="font-weight:bold;">Tuesday is client day</span> - meet with clients (in-person or via phone); do client paperwork; answer client questions<br />
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<span style="font-weight:bold;">Wednesday is writing day</span> - write content for ezine, blog, teleseminar, email marketing, sales page and website content<br />
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Thursday is creative day</span> - research new opportunities for affiliates, partners, joint ventures; think of ideas for new products and services; draft outline for workshop you want to give<br />
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<span style="font-weight:bold;">Friday is administration day</span> - fine-tune schedule and to-do list for next week; file and clean up desk and office space; back up computer; read magazines and ezines<br />
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Other people like to divide their day up into different segments. For instance, they may write in the mornings from 9 - 11am, do email until noon, do some reading and brainstorming until 1:30pm, and then spend the rest of the afternoon on client specific activities.<br />
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Another way to set up your schedule is to build it around your reoccurring marketing activities and then fill in the spaces with other stuff. For example, every Tuesday morning may be for writing your weekly ezine and 2 new articles for submission. Thursday afternoon is slotted for a weekly teleseminar, Monday morning is devoted to email and every Friday morning you write 3 new blog postings. Client appointments are fit in wherever it's convenient for both parties.<br />
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Still others may determine their schedule by the type of marketing tactic:<br />
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<span style="font-weight:bold;">Monday</span> - list building activities (create new autoresponder message; publicize new teleseminar you're giving; touch base with your affiliates; submit articles)<br />
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<span style="font-weight:bold;">Tuesday</span> - website (add new content; write a sales page; check analytics of the site)<br />
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<span style="font-weight:bold;">Wednesday</span> - sales (offer a promotion; send out email about a new product; summer sale)<br />
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<span style="font-weight:bold;">Thursday</span> - clients (appointments with clients; write weekly exercise and send to mastermind group; create a survey to send out to new clients)<br />
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Friday</span> - free day (whatever comes up and whatever you want to do!)<br />
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Whichever way that you create and run your marketing schedule, remember to do it consistently! Your schedule is a living, breathing part of your marketing strategies so pay attention to it and make changes and additions as necessary.<br />
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If you have a marketing schedule you're already miles ahead of many small business owners, and you're well on your way to growing a successful business!<br />
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Jody Gabourie, The Small Business Marketing Coach, teaches simple, innovative and powerful marketing strategies to help business owners find and keep their most profitable clients. To learn more about how she can help you take your business to the next level, and to sign up for her FREE special report, ezine and articles, visit her site at <a href="http://www.JodyGabourieMarketingCoach.com">www.JodyGabourieMarketingCoach.com</a><br />
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The <a href="http://pwebs.net">Marketing</a> time is now to get your business found online. <a href="http://pwebs.net/c/services-strategies-solutions">Professional Web Services</a>JAWshttp://www.blogger.com/profile/04949963664533210721noreply@blogger.com0tag:blogger.com,1999:blog-8014595.post-77867372694956111992008-04-12T21:00:00.000-07:002011-04-01T14:31:04.847-07:00Marketing Myth #1 Marketing is Just Another Word for Advertising<a href="http://pwebs.net/InternetMarketing.htm"><img style="border: 0px none ; margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 320px;" src="http://s891.photobucket.com/albums/ac116/internetpages/marketing1now/Key-For-Success.jpg" alt="Marketing Key For Success" border="0" /></a><br />
<span style="font-weight: bold;">Excellent article comparing marketing and advertising.</span><br />
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These words of wisdom can be applied to Internet marketing and Online advertising directly. If you are spending $300.00 or $3000.00 per month, or more, on Google AdWords Pay-Per-Click Ads and other online banner advertising, and not investing a single dime on your Internet marketing efforts, you are hurting your business in the long run. Building a quality website, with properly optimized content, and developing a marketing message that defines who you are, are <a href="http://pwebs.net/2007/04/strategic-marketing-from-internet.html">strategic keys to Web success</a>.<br />
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<span style="font-weight: bold;">So, is marketing just another word for advertising?</span><br />
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This is perhaps the most common marketing myth and must be debunked right away if you have any hope of accomplishing your business goals.<br />
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A belief in this myth necessitates a view of marketing as a tactical function rather than the series of cross-functional processes, approaches and activities that it really is. Yes, advertising (marketing communications) is an essential component of your overall marketing plan, but it is not THE plan — and ideally should account for only 1-2% of your entire marketing efforts.<br />
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If you devote all of your attention and efforts on advertising activities (e.g. ad copy, sales channels, websites, media, etc.) you're putting the cart before the horse and are missing critical issues that may be having a negative impact on your business.<br />
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Advertising should never be substituted for the marketing process as a whole. No amount of advertising is going to make up for shoddy workmanship, rude employees or an unpleasant customer experience. It's like building a house of cards, it may hold up for a little while, but it most certainly will come tumbling down.<br />
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You've heard of the "domino effect", yes? If all of the dominoes are set up correctly then one push and they will all fall into place, achieving the expected result. It all begins with that first domino, it sets up the chain reaction for all the rest. Moreover, if any of the others are out of place the ones after that will not drop. This common, but vivid analogy clearly demonstrates how one element can significantly alter results.<br />
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<span style="font-weight: bold;">Marketing Strategies And Tactics</span><br />
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The marketing function can be broken down into two distinct parts, Strategies and Tactics. Strategic marketing defines who you are, It spells out how you differ from your competitors so that your prospects and customers can make wise choices. Additionally, it serves as the working foundation for your entire company. It is the content of your marketing message; what you say, how you say it, and who you say it to.<br />
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Tactical marketing (Advertising, Promotions, Sales Materials, etc.) involves the communication of your strategic plan. In other words, it is the vehicle(s) for delivering your message.<br />
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Strategies and tactics will be discussed in much greater detail in Chapters Three through Seven.<br />
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Bottom line: You cannot advertise your way to success. If you choose to tell the public how great you are, make yourself great first.<br />
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The quickest way to kill a bad product, or business, is to advertise it.<br />
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<span style="font-weight: bold;">Classic Symptoms of a Myth #1 Believer</span><br />
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They,<br />
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Ignore essential research, analysis, and planning.<br />
Act like a "show horse" instead of a "plow horse".<br />
Think/Say things like, "advertising works" or "you can make a fortune on the Internet".<br />
Don't believe in giving anything away for free.<br />
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Copyright 2008 Mary Eule<br />
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Mary Eule specializes in helping small and medium-sized businesses get and keep profitable customers. Formerly a Fortune 500 marketing executive; founder of two successful small businesses and award-winning speaker, Ms. Eule is President of Strategic Marketing Advisors, LLC. and co-author of a new book, "Marketing: What it Really Means and How to Make it Work for Your Business". She holds a master degree in marketing from Johns Hopkins University. Log onto <a href="http://www.strategicmarketingadvisors.com/">www.StrategicMarketingAdvisors.com</a> for free articles, newsletter and helpful tools, tips and templates.<br />
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Implement a strategic marketing plan online. Professional <a title="Marketing Service" href="http://pwebs.net/">marketing service</a> from Professional Web Services can help your company get established online. Get your business found in the search engine results and start gaining more sales for your business. Contact <a href="http://pwebs.net/c/contact/">Professional Web Services</a> today.JAWshttp://www.blogger.com/profile/04949963664533210721noreply@blogger.com0tag:blogger.com,1999:blog-8014595.post-3195919477399854272008-02-06T23:48:00.000-08:002011-04-01T14:33:19.396-07:00Differentiate and Dominate Keys to Successful Marketing<a href="http://pwebs.net/"><img alt="Internet Marketing Services" border="0" src="http://s891.photobucket.com/albums/ac116/internetpages/marketing1now/ProfessionalWebServices-standout.gif" style="cursor: hand; cursor: pointer; float: left; margin: 0 10px 10px 0; width: 300px;" /></a>Quite often small business owners will ask me to reveal the most powerful marketing strategy I have seen. I can say without hesitation that the most powerful marketing strategy has little to do with advertising, direct mail, web sites, referrals or blogs.<br />
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No, before any of those things will really have any impact on your business you've got to uncover and communicate a way in which your business is different from every other business that says they do what you do. You've got to get out of the commodity business. You've got to stake your claim on a simple idea or position in the mind of our prospective clients.<br />
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Here's what I mean. I have a client that provides custom computer programming. Essentially, they use programming languages to build custom applications for businesses. What they do is often hard to explain and even harder to put a price on, making it difficult for a prospective client to compare different companies. As a way to differentiate their business, they have begun to offer something they call Perfect Coaching. Perfect Coaching is a unique blend of training and programming and, here's the key, no one else in their business is offering anything like it. Prospects like the sound of it and are asking to know more. It's too early to tell but I suspect this point of difference will open a lot of doors for them.<br />
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<span style="font-weight: bold;">Ways to differentiate</span><br />
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Let's look at a number of tried and true ways to claim a unique point of difference.<br />
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<span style="font-weight: bold;">Product</span> – Can you offer a product that is so unique or even trendy that your business is associated with that offering? Or, can you extend a product and offer a valuable service to make the product more useful to the customer.<br />
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<span style="font-weight: bold;">Service</span> – Same goes for a service. Many times this can be the packaging of a service as a product. Consulting is often delivered on an hourly basis. Packaging a consulting engagement based on an outcome, with defined deliverables and fixed package price is a very effective way to differentiate a service offering. Don't forget to give the service a powerful name!<br />
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<span style="font-weight: bold;">Market Niche</span> – Carve out an industry or two and become the most dominant player serving that industry. A really nice bonus to this approach is you can usually raise your prices dramatically when you specialize in this manner.<br />
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<span style="font-weight: bold;">Offer</span> – Can you become known by an offer you make? I know an accountant that offer his tax preparation clients a 100% refund on their preparation fee when they refer four new clients. They are the 100% refund tax guys.<br />
<span style="font-weight: bold;"><br />
Solve a Problem</span> – Is there something that prospects in your market fear or seem to believe is universal for what you do? If so, focus on communicating how you have the answer. Painless dentistry for example. I know a remodeling contractor who found that what his clients appreciated the most was the way his crews cleaned up at the end of the day. He began to promote the fact that he owned more ShopVacs then any other remodeling contractor on the planet.<br />
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<span style="font-weight: bold;">Message of Value</span> – Many times there are things that you do that don't get communicated. Extra that you provide or services you think should be included. Your positioning might just rest in more effectively communicating what you do. I know an office furniture dealer that has adopted the message – We Make Your Business More Valuable – to communicate all the things they bring to the party. Now, everything they do is focused on delivering on that statement. Everyone else in the industry sells furniture.<br />
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<span style="font-weight: bold;">Unique habit</span> – I know a financial planner who has his client's car detailed right out in his parking lot when they come in for their annual review. They can't help but rave to their friends about this unique touch.<br />
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<span style="font-weight: bold;">Guarantee</span> – Can you offer a guarantee so strong that no one else in your industry would dream of doing it. This one frightens some people but, you probably guarantee your work anyway, you just don't say so. Come out and boldly announce that you guarantee results and watch what happens!<br />
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<span style="font-weight: bold;">Customer Service</span> – Everyone knows the story of over the top customer service provided by Nordstrom's Create your own over the top customer response system and word of mouth advertising will flow liberally. One of the greatest ways to kick this off is to over deliver on your first customer contact. Give them something more than you promised, give them a gift, give them a related service for free.<br />
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<span style="font-weight: bold;">Against the competition</span> – Many times you can create your category niche by looking for holes in the offerings of your competitors. If every one in industry fails to address a certain problem, boldly grab on to solving that problem and use your competition as the point of difference.<br />
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<span style="font-weight: bold;">Clues to uncovering your difference</span><br />
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Look at your current clients. What common elements exist among your best clients? Interview your clients. See if they can tell you why they chose to work with, why they stay, why they refer? Study your competitors more closely. What do they do that you could do better, what don't they offer they you could, how do they position themselves?<br />
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<span style="font-weight: bold;">Communicate the difference</span><br />
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Once you find your chosen strategy or combination of strategies to differentiate your business, all of your advertising and promotion should be centered around shouting about that difference.<br />
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Commit to it, stay at it and resist the temptation to wander off in the next new direction. Building a brand, and that's what I'm talking about, takes time and patience. The payoff, however, is what differentiates the winners from the losers in this big marketing game.<br />
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John Jantsch is a marketing consultant based in Kansas City, Mo. He writes frequently on real world small business marketing tactics and is the creator of "Duct Tape Marketing" a turn-key small business marketing system. Check out his blogs at <a href="http://www.ducttapemarketing.com/weblog.php">www.DuctTapeMarketing.com/weblog.php</a> and <a href="http://www.bloggingbusiness.com/">www.BloggingBusiness.com</a><br />
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<span style="font-weight: bold;">Internet Marketing Strategies for Success</span><br />
<a href="http://pwebs.net/">Internet marketing services</a> with Professional Web Services will grow your business on the web. Get started today with a <a href="http://pwebs.net/c/services-strategies-solutions">free website analysis</a>, and learn how you can significantly expand your business and increase your <a href="http://pwebs.net/m/increase-market-share/">market share</a> on the Internet. Gain more leads and increase your <a href="http://salesandmarketing.ws/">sales online</a> with top Google Search results.JAWshttp://www.blogger.com/profile/04949963664533210721noreply@blogger.com0tag:blogger.com,1999:blog-8014595.post-1159252561543892262006-09-25T23:12:00.000-07:002011-04-01T14:37:16.643-07:00Passion In Marketing And Advertising<b>Your Company Needs To Be Set Apart - Get Passionate In Marketing And Advertising Your Company</b><br />
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What sets your B2B or B2C company apart? If you can not point to anything that sets you apart then you will blend in with the rest of the plain vanilla icing. However, a company that is rich in color will stand out above the frosting on the Internet cake.<br />
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With so many companies that are in direct competition with products or services you provide, there has got to be something that you are really passionate about. Sharing those thoughts may be one of the most important marketing and advertising strategies a company can do online today.<br />
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If you want to make an impression with customers, it is an important strategy for top management on down to share the vision. It is one thing to share that vision with existing customers, but how do you share with potential customers that do not know your brand name? Well, to start, a website is a prime business area for reaching new customers, especially if done with a proper Internet marketing style. Marketing style has a lot to do with what type of business brand image that is being portrayed across the great Internet divide. Companies that are deceitful in their marketing and advertising messages will be found out quickly. The Better Business Bureau has a free online search for the consumer or other businesses to check out other businesses for reported problems. Search the <a href="http://search.bbb.org/">BBB</a> by company name or URL website address.<br />
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Customers want someone they can trust. The only way a potential customer can get to know you online is if you tell them about yourself. However, just sharing the information in a website may not be good enough today in a world where the consumer and other businesses are demanding more. Potential customers are looking to find out about the heart and soul of the company. Some of the questions asked by new customers are: Is this company going to stand behind the product or service provided? If an eCommerce site, then they would want to know the return policy. What happens when there is a problem with the order? What type of customer service does this company have? Are they going to share my personal email information with others? These are only a small sampling of the questions asked.<br />
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So, how do you portray your company in a way that is customer centric and not in the mode of boring? After all, there are thousands of other companies that are boring, and we don't need a thousand and one.<br />
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This is where a company from the top can set themselves apart. Consider having a message from the president or CEO of a company include information <a href="http://pwebs.net/b2/about/">about</a> the company. Also consider having an informal, and <a href="http://pwebs.net/2006/12/blogging-with-professional-web-services/">professional</a>, company blog with postings by the CEO or president of the company. This will give key insights into what is going on from the inside.<br />
<br />
<a href="http://pwebs.net/"><img src="http://pwebs.net/images/Strategic_Marketing.gif" style="margin: 0pt 10px 10px 10px; float: right; cursor: pointer;" border="0" height="115" width="300" /></a> Professional Web Services can help bring in prospects to your business using creative <a href="http://pwebs.net/">Internet marketing strategies.</a> Let us show you how with some <a href="http://pwebs.net/m/website-marketing/">creative Internet marketing</a> style that can be used as a 24 x 7 x 365 Web tool for sales, marketing, and advertising your <a href="http://pwebs.net/b2">business</a> online.<br />
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Contact <a href="http://pwebs.net/b2/contact">Professional Web Services</a> today to start providing <a href="http://salesandmarketing.ws/">mores sales,</a> referrals, and leads for your B2B or B2C business tomorrow.JAWshttp://www.blogger.com/profile/04949963664533210721noreply@blogger.com0tag:blogger.com,1999:blog-8014595.post-1150385205968723342006-06-15T08:17:00.000-07:002011-04-01T14:39:59.976-07:00Free Website, Hosting, Domain Name<b>Free Website, Free Hosting, Free Domain Name, And Not Having To Display Hosted Ads</b><br />
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Every once in a while a Web gem comes along for the small business startup company on a tight budget, with very little capital, time, and a little talent.<br />
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<b>Microsoft just recently released Microsoft Office Live Beta</b><br />
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In a Internet business story that almost sounds too good to be true, and I have to admit that I was extremely skeptical to begin with; <a href="http://officelive.microsoft.com/">Microsoft Office Live</a> is an online program that has three levels of affordability and tools available. Live Basics, Live Collaboration, and Live Essentials. All three of these products are free during beta. Live Basic will continue to be totally free after the beta period. The other two products are set to be $29.95/month.<br />
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<b>Free Websites</b><br />
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First off, here is what you get with <a href="http://officelive.microsoft.com/">Live Basics</a>:<br />
<div style="padding: 10px; float: right; width: 200px; text-align: center;"><a target="ext" href="http://office.microsoft.com/en-us/officelive/default.aspx">Microsoft Office Live Small Business</a><br />
<div align="center"><b><a target="ext" href="http://office.microsoft.com/en-us/officelive/FX101534261033.aspx">Click for more information</a></b><br />
</div></div>Free: your own domain name. This domain name is owned by you exclusively. You register it with a company Microsoft uses for domain name registration. The registration is free for as long as you have the free account with Microsoft. If you choose to decide to move it to another domain name registrar you have to wait 60 days after the day you signed up with Microsoft.<br />
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Website design tools. Using Internet Explorer, a person can use various website templates, color schemes, and layout designs to build a website. An unlimited amount of Web pages are allowed.<br />
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Additional Features: Free website hosting, 30 MB of Web site storage, 10 GB of bandwidth, No setup or hidden fees, Online customer support, and daily backup (data retained for 30 days), and 5 personalized e-mail accounts.<br />
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<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://myhotdots.com"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 475px;" src="http://s891.photobucket.com/albums/ac116/internetpages/marketing1now/MyHotDots.jpg" alt="My Hot Dots Marketing" border="0" /></a><br />
<div style="text-align: center;"><span style="font-weight: bold;font-size:180%;" ><a href="http://myhotdots.com/">My Hot Dots</a></span><br />
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For an example of something that you can do with these Microsoft products visit <a href="http://www.myhotdots.com/">www.myhotdots.com</a> website domain registered and published using Microsoft Live Basic. Businesses have a clean slate for any website they put together and not quite full control over all the html code within the free version.<br />
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<b>Microsoft Also Offers: Live Collaboration and Live Essentials</b><br />
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Collaboration allows business groups within a company to share information in collaborative environments with multiple websites, "among internal employees and external customers, suppliers, and vendors," and online business tools. Essentials offers more features than Live Basic with additional online business tools and 50 e-mail accounts that can be used with Microsoft Outlook. Basic only allows the email to be read and processed through the online email account reading of the email messages. Live Collaboration and Live Essentials are free during the beta period and are $29.95/month thereafter.<br />
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<b>So What's The Sales, Marketing, And Advertising Catch?</b><br />
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Website work takes time, creative copywriting, marketing, advertising, and sales concepts must be continually evaluated and site maintenance dealt with on a regular basis, SEO - Search Engine Optimization of the web pages, and focusing on using the right words for your target audiences. More than likely you know your business inside and out; and the words you use are intuitive to your everyday speech and communications with management and employees. However, on a website that is to be your main business reach to your customers and the rest of the world, you need to communicate with the keywords your customers use. This takes a concerted effort to improve the website design and reach your customer base through queries on the search engines.<br />
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<b>Professional Web Services</b><br />
<br />
<a href="http://pwebs.net/m/web-marketing"><img src="http://pwebs.net/advertising/Ad/Internet-Final-Frontier.gif" style="margin: 0pt 10px 0pt 0pt; float: left;" border="0" height="250" width="300" /></a> <a href="http://pwebs.net/">Internet Marketing Services,</a> <a href="http://advertising.pwebs.net/">Online Advertising Strategies,</a> <a href="http://pwebs.net/b2/seo">SEO - Search Engine Optimization,</a> <a href="http://pwebs.net/cat/branding">Web Branding</a> by Professional Web Services.<br />
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Sign up for our <a href="http://newsletterstories.com/Top/?p=subscribe">Free Newsletter</a> to stay informed for your business.JAWshttp://www.blogger.com/profile/04949963664533210721noreply@blogger.com0tag:blogger.com,1999:blog-8014595.post-1136259495996791612006-01-02T19:34:00.000-08:002007-11-15T00:16:01.322-08:00Reverse Engineering Marketing<b>What is reverse engineering marketing strategy?</b><br /><br />It seems as though it is something more of a marketing strategy than some sort of reverse engineering mechanism to try and steal proprietary information or intellectual property.<br /><br />The following is a short <a href="http://strategic-marketing-directory.pwebs.net/">strategic marketing</a> excerpt from:<br /><blockquote><b><a href="http://librarymarketing.blogspot.com/">Library Marketing-Thinking Outside the Book</a></b><br /><br />Try This, try reverse engineering marketing campaigns. I do this all of the time with television and print ads, but you could do the same with place, product and price decisions as well. Basically, I play "name that target market" whenever I see an interesting piece of marketing.</blockquote> Read the rest of the <a href="http://librarymarketing.blogspot.com/2005/10/tuesday-try-this.html">reverse engineering marketing campaigns</a> story. librarymarketing.blogspot.com<br /><br />This is an excellent way for both a consumer as well as a business to analyze the type of marketing and advertising slogans used in promoting a business in any type of media setting. Discover who the target market is, evaluate the effectiveness of the marketing message, learn what goes into the buying decisions of consumers and discover at the same time what the strategic thinking involved in the mind of the marketer.<br /><br />This can also be an effective way of analyzing the competition in any field. In essence a person can analyze the message going out through a website, advertising campaigns, marketing slogans, and sales messages.<br /><br />Another definition of Reverse Engineering Marketing comes from a couple of French researchers who developed a methodology for product or service improvement through customer feedback.<br /><br />See: <blockquote>I C T M A R K E T I N G (PART SIX - BASIC PRINCIPLES - cont.)<br /><br />Basic Principles & Definitions (end) & Marketing Strategy Of <a href="http://visionarymarketing.com/articles/ictmktg/ictmktg6.html">'Reverse-Engineering' Marketing</a><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://visionarymarketing.com/articles/ictmktg/ictmktg6.html#ictmapping"><img style="margin: 0pt 0pt 10px 10px; float: right; cursor: pointer; width: 200px;" src="http://visionarymarketing.com/articles/ictmktg/images/image020.gif" alt="" border="0" /></a>'Reverse-engineering marketing <a name="reverse-engineering-marketing" href="http://visionarymarketing.com/articles/ictmktg/ictmktg6.html#_ftnref26">[26]</a>', in a way, means designing products or services based on customer feedback. But it goes way beyond the simple and straightforward analysis of customer dissatisfaction. As a matter of fact, 'Reverse-engineering marketing' actually paves the way for product and service improvement and it is not just a matter of analysing user or customer dissatisfaction. The principle guiding Reverse-engineering marketing is the following: "It must be easier to improve something that people know about, rather than ask them to specify what they ignore or even fail to understand".<br /></blockquote> The full story at <a href="http://visionarymarketing.com/articles/ictmktg/ictmktg6.html">www.visionarymarketing.com</a><br /><br />Professional Web Services, Inc.<br /><a href="http://pwebs.net/">Internet Marketing Services,</a> <a href="http://advertising.pwebs.net/">Online Advertising Strategies,</a> And <a href="http://pwebs.net/marketing/articles/how_do_b2b_and_b2c_use_branding.htm">Web Branding Solutions</a> To Help Create <a href="http://www.google.com/search?q=site%3Apwebs.net%20more%20sales">More Sales</a> For Companies Today.<br /><br />Email us today for <a href="http://pwebs.net/b2b_b2c_sales_marketing_advertising_professional_web_services_strategies_solutions.htm">B2B B2C sales marketing advertising professional web services, strategies, and solutions</a> for your business. Start growing your business, <a href="http://blog.pwebs.net/2005/11/expand-market-reach-online.html">expand market reach online,</a> improve sales, and improve the bottom-line.<br /><span style="font-size:130%;"><br />B2B and B2C website branding solutions.</span><br /><br /><div align="center"><b><a class="e" href="http://professionalwebservices.blogspot.com/2005/06/what-is-search-engine-optimization.html">Getting Found The Right Way On Google</a><br /><a href="http://www.pwebs.net/"><img style="border: 2px solid rgb(0, 119, 0); margin: 2px;" src="http://pwebs.net/uploaded_images/SearchEngineOptimization-729092.jpg" alt="Search Engine Optimization" border="0" /></a><br /><a href="http://pwebs.net/2005/09/sales-and-marketing-moving-picture.html">Internet Marketing And Advertising On Google</a></b></div>JAWshttp://www.blogger.com/profile/04949963664533210721noreply@blogger.com0tag:blogger.com,1999:blog-8014595.post-1134373524507748022005-12-11T23:45:00.000-08:002009-07-12T21:01:27.374-07:00Professional Internet Mapping<b>Professional Internet Maps</b><br /><br />Business Websites need to have a professional quality when it comes to displaying important information such as, about a company, what the company does, and even the location and directions on how the business can be found.<br /><br /><b>Professional Internet Marketing</b><br /><br />Finding a business online is half the battle. The other half is getting the marketing message across. Once that message is delivered and a potential customer wants to visit your manufacturing plant or sales office, it is important to have a well designed map with detailed instructions on how to get there from any location.<br /><br />A business has several options. They could have a graphic design artist create a map and then load it to the website. Another is to use one of the online mapping programs.<br /><br /><b>Professional Online Mapping Considerations</b><br /><br />One of the keys with a professional website is to have a map that is not cluttered by a ton of advertisements from others. The best mapping service for this is the Google Maps. Although Google does display advertisements on their maps there are ways of displaying only the <a href="http://www.google.com/maps?q=san+ramon+ca,+94583&spn=0.167613,0.634048&hl=en">main address</a> information. This can provide a clean slate so-to-speak. The mapping software can also generate directions from any location. If as a business you would like to provide links for surrounding <a href="http://www.google.com/maps?q=hotels+san+ramon+ca,+94583&hl=en">hotels</a>, other items of interest, or even the local <a href="http://www.google.com/maps?q=Costco+loc%3A+San+Ramon+CA+94583&amp;f=l&hl=en">Costco,</a> additional map links can be used to show this information as well.<br /><br />Other online mapping services do exist but in my opinion the others do not provide the same sort of professional online business brand that Google Maps provides.<br /><br />So, if your company is a meeting place for prospects and customers it would be wise to provide a quality map that will make a good professional business impression.<br /><br /><a href="http://pwebs.net/">Internet marketing services</a>, <a href="http://advertising.pwebs.net/">online advertising strategies,</a> and <a href="http://www.blogger.com/pwebs.net/marketing/articles/how_do_b2b_and_b2c_use_branding.htm">web branding solutions</a> to provide <a href="http://www.blogger.com/pwebs.net/More-Sales-For-You.htm">more sales</a> for your business. <a href="http://pwebs.net/b2b_b2c_sales_marketing_advertising_professional_web_services_strategies_solutions.htm">Email</a> Professional Web Services, Inc. for <a href="http://pwebs.net/marketing/b2b_b2c_sales_marketing_advertising_business_solution.htm">Services, Strategies, and Solutions.</a>JAWshttp://www.blogger.com/profile/04949963664533210721noreply@blogger.com0tag:blogger.com,1999:blog-8014595.post-1133315749492549872005-11-29T17:07:00.000-08:002009-07-12T21:02:32.404-07:00Internet Marketing Eyes"Help, I can't see... the font size is too <span style="font-size:50%;"><b>small</b></span> on your website."<br /><br /><b>Target Internet Marketing Considerations</b><br /><br />Ah, the beautiful Flash website that displays all the fancy graphics along with the mini text. I think we should call this mini marketing.<br /><br /><b>20/20 Internet Vision</b><br /><br />Flash designed websites are typically done by the 20 year olds. Their eyes can see a needle in a hay stack a mile away. But, these designers forget who the target audience is when working for a client.<br /><br />First off, the features on Flash typically become the choice for graphic design artists that have a flair with artistic images, colors, and styles. However, this does not always equate into smart marketing. I have been analyzing a number of all Flash websites and I can tell you with out a doubt that this stuff gets in the way. When I want to read what a company is about, and the font size automatically becomes smaller with the screen size; this is just not acceptable for Internet marketing of a B2B, B2C, or C2C E-business website. Because an all Flash website is all graphics in which the fonts are actually images in the source file; readers do not have the option to expand the text size. Browsers have the capabilities of displaying actual text in a larger font size simply by clicking view size but not with Flash.<br /><br /><b>Corporate America Leadership Decision Makers</b><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://pwebs.net"><img style="float:left; margin:0 10px 10px 0;cursor:pointer; cursor:hand;width: 300px; height: 250px;" src="http://i891.photobucket.com/albums/ac116/internetpages/Marketing/Internet-Final-Frontier.gif" border="0" alt="Marketing Online" /></a>Anyone over the age of forty can tell you that the eyes start going for close up work. Most of corporate America is build with over forty year olds in the upper management drivers seats. Sure we have a group of up and coming CEOs in their late twentys and early thirties, but why would you want to make it difficult for those older to read information on your website, particularly when it comes to such topics as strategic marketing or Internet marketing services. The whole aspect of these topics is targeting the decision makers, who are typically the older more seasoned corporate individuals.<br /><br />Likewise, engineers and managers at various companies particularly in the manufacturing sector are older individuals that do not have the time to take the extra effort required to read small type. They want the option to be able to make it larger and be able to scan read for the pertinent information available on a website. Once that information is found then they might go back and delve deeper into the structure of a company or search for more on topic information within the company website itself.<br /><br />I am not saying there are not successful businesses that use this graphic design software to really capture the attention of prospective customers but I have seen websites designed without using Flash that display the information extremely well, plus the user has the option to customize the font size to their taste.<br /><br />Additionally, when it comes to SEO, Search Engine Optimization or SEM, Search Engine Marketing, building an all graphic designed site is probably not the smartest marketing advice. The problem is, the search engines have very little to feed their hungry robots. The search engine robots come to a Flash site and certainly they can store a website in a database, but it is very difficult to catalog the information. In much the same way that a user can not make the fonts larger, a robot can not fully see the information within the file itself. Search engine companies are working on ways of improving this but for now the process is still in the development stages.<br /><br />Consider carefully what type of site you really want to start with. If you are considering changing your Internet brand image with a new business website, carefully way out the pros and cons of using all graphics for your B2B, B2C, or C2C website.<br /><br />Professional Web Services, Inc.<br />James A. Warholic<br /><br /><a href="http://pwebs.net/">Internet Marketing Services,</a> <a href="http://advertising.pwebs.net/">Online Advertising Strategies,</a> And <a href="http://pwebs.net/marketing/articles/how_do_b2b_and_b2c_use_branding.htm">Web Branding Solutions<br /></a> To Provide <a href="http://pwebs.net/More-Sales-For-You.htm">More Sales For Your</a> B2B, B2C, Or C2C Business.JAWshttp://www.blogger.com/profile/04949963664533210721noreply@blogger.com0tag:blogger.com,1999:blog-8014595.post-1129870987961235562005-10-20T21:09:00.000-07:002009-07-12T21:03:23.449-07:00Corporate Marketing With BlogsCan it be that the online journals are becoming more of a <b>business marketing tool for corporate America?</b><br /><br />People still ask today, "What is a blog?" See <a href="http://blog.pwebs.net/Marketing/2005_06_01_pro-web-blog.html">Pro Web Blog</a><br /><br />Some answer it is nothing more than a jiber-jab site or a diary of personal events from the mundane to the far fetched left or right.<br /><br /><div style="float: left; border: 3px double #008000; margin: 10px; padding-left: 2px; padding-right: 2px"><p style="margin-bottom: -5px;" align="center"><b>Want Increased Revenue?</b></p><br /><p style="margin-top: 0pt; margin-bottom: 0pt;" align="center"><a href="http://pwebs.net/More-Sales-For-You.htm"><img src="http://pwebs.net/images/saleschart.gif" title="We Help Increase Your Revenue!" border="0" height="136" width="139"></a></p><br /><p style="margin-top: -20px;" align="center"><b>We have the solution.</b></p></div><br />If that is your only perception of a blog then you have got a lot to learn.<br /><br />The term Blog refers to a website log. It was shortened to Web Log and then to BLog. The beauty of a blog is the content management system which allows anyone to add, subtract, edit, post new pages, and build a website for anything and any topic. Template designs can be customized to add site navigation, branded graphic images, color and style layout changes along with other included scripts, such as affiliate advertisements, or other types of advertising feeds such as Google Adsense.<br /><br />With the strength of the built-in content management system, CEOs, Presidents, Sales and Marketing personnel can very easily post new articles for the public. Another feature of the blog is the features of allowing comments from the outside readership. Comments can be turned on or off. The general etiquette is to allow comments but there may be instances where an author of a posting might what to have it remain strictly for informational purposes.<br /><br />Other features of blogs include the ability to keep it private. Businesses are using private forms of blogs to communicate and share project ideas within the Local Intranet of a company. This provides the information in a chronological fashion for the group individuals to go back and verify information from earlier dates. Scientific, Business, Real Estate; just about any group of individuals can use this feature. Blogs can even be password protected to be able to span offices and employees in far-away places.<br /><br />Corporations are starting to take note. Features of this phenomena is the ability to get the marketing and advertising message out to your readership. Newsletters were the rage a few years ago and while they still have there place the new hybrid is in the form of a blog. First off, it is simple to put a link together with a short message to a group of contacts with information related to your company. Being able to layout a really nice looking page on a website has the advantage of not having to consider how large a file size you are sending in your emails. Plus, an email is a one shot deal. With the information on a website it can be referred to time and time again. Additionally, many companies are not accepting attachments in emails because of the embedded viruses making it much more difficult to get your sales message out.<br /><br />Take a look to see how to utilize this sales, marketing, and advertising <a href="http://blog.pwebs.net/Marketing/2005_06_01_pro-web-blog.html">corporate blogging tool</a> for your company today.<br /><br /><a href="http://pwebs.net">Professional Web Services</a> can help set your company up with a corporate <a target="Internet Marketing Services, Online Advertising Strategies, Website Branding Solutions, Ethical SEO services" href="http://blog.pwebs.net/2005/11/expand-market-reach-online.html">Internet marketing, Online advertising strategies, and good Website branding solutions</a> blog to help get your sales message out.JAWshttp://www.blogger.com/profile/04949963664533210721noreply@blogger.com0tag:blogger.com,1999:blog-8014595.post-1125809172391857912005-09-03T21:46:00.000-07:002009-07-12T21:03:50.618-07:00EMail Marketing Signature Block<div style="border: 2px solid black; margin: 20px; padding: 20pt; text-align: center; width: 360px;"><h2><a title="Internet Marketing Services" href="http://pwebs.net/">Professional Web Services</a></h2><br /><a title="Get Your Business Found in Google Search" href="http://pwebs.net/"><img style="margin: 0pt 0pt 10px; cursor: pointer; width: 300px;" src="http://s891.photobucket.com/albums/ac116/internetpages/marketing1now/ProfessionalWebServices-standout.gif" alt="Internet Marketing Services" border="0" /></a><h2 style="font-size: 130%;"><a title="Internet Marketing Business Solutions" href="http://pwebs.net/business-solutions">Internet Marketing Services</a></h2><p><a href="http://www.salesandmarketing.ws/2006/02/global-sales-and-marketing.html">Increase Your Business Sales</a></p></div><br /><b>Marketing With a Powerful Email Signature Block</b><br /><br />When writing online to new customers, having a plain jane signature does not portray the same marketing impact that a creative advertising message can do for you.<br /><br />Composing the message is only half the battle. WYSISWYG, "What You See Is What You Get" editors for creating an html file is the way to go.<br /><br />Sure, you can compose a file in Microsoft Word html format, but the program places a whole bunch of formatting characters and does not always display the signature the way you would like in Emails received by others. Outlook has a means of composing a signature block with pictures added using another program as an html editor. View <a target="ext" href="http://office.microsoft.com/en-us/assistance/HA012231521033.aspx">assistance videos</a><br /><br />WYSISWYG open source programs are rivaling the Big Brothers of <a target="ext" href="http://www.macromedia.com/software/dreamweaver">Macromedia Dreamweaver</a> and <a target="ext" href="http://www.microsoft.com/expression/products/overview.aspx?key=web">Microsoft Expression Web.</a> With the costs of Dreamweaver and Expression Web in hundreds of dollars it makes sense to check out some of the Free open source softwares available. One that I recently experimented with is <a target="ext" href="http://www.nvu.com/">Nvu</a>. This is actually a complete web page authoring program that you can use to design a whole website. It is built for various operating systems, including MS Windows, Mac, and Linux. If you are new to website work and do not want to spend the extensive time to learn how to use one of the other commercially available applications, then downloading the Free Nvu program can be just the E ticket. Use it to design your <a href="http://pwebs.net/email/2007/02/email-marketing-are-you-being-seen.php">Email marketing</a> signature block today.<br /><br />For <a href="http://pwebs.net">Internet marketing</a>, <a href="http://advertising.pwebs.net/">Online advertising</a>, and <a href="http://pwebs.net/marketing/articles/how_do_b2b_and_b2c_use_branding.htm">Web branding</a> help today contact us at <a href="http://pwebs.net/b2b_b2c_sales_marketing_advertising_professional_web_services_strategies_solutions.htm">Professional Web Services</a>.JAWshttp://www.blogger.com/profile/04949963664533210721noreply@blogger.com0tag:blogger.com,1999:blog-8014595.post-1123486097513872872005-08-08T00:16:00.000-07:002009-07-12T20:58:46.047-07:00B2B B2C C2C Honesty Integrity TrustworthyB2B B2C C2C Online Bull Stories<br /><br />Everyday we are flooded with Online stories by their very nature that are nothing more than a ruse & search engine spam.<br /><br />What ever happened to honesty, integrity, and trustworthiness? Did these three items get thrown out the Internet door? The Internet is a sea of everything from big blue whales to sharks on the attack, and every now and again a find of a long lost buried treasure with a refreshing story to share with the rest of the world.<br /><br />No where in the world of marketing and advertising than on the Internet do we find such a twisted sense of salesmanship marketing and advertising ethics. If a salesman approached a company through the front door of a business with some of the stories found on the Net we would throw them out our front door for wasting our time, not to mention the blatant falsehood on many of these business claims found Online. (That is saying it nicely)<br /><br />Honesty, integrity, and trustworthiness take time to establish. Building a relationship build on these three principals is a key strategy to establishing lifelong business relationships.<br /><br />Consumers are quick to remember where good service can be found. Likewise Business-to-business, B2B customer services built with a strong and wide three legged foundation are very sturdy. B2Bs will stand the test of time and can balance without rocking.<br /><br /><a href="http://pwebs.net/b2b_b2c_sales_marketing_advertising_professional_web_services_strategies_solutions.htm" target="_blank"><img style="width: 500px; height: 632px;" src="http://i891.photobucket.com/albums/ac116/internetpages/Marketing/marketing_handshaking.jpg" alt="Internet Marketing" border="0" /></a><br /><br />Honesty should be at the forefront of any strategic relationship. Promising more than what can be delivered will push a company off an approved vendor list faster than you can say "".<br /><br />Integrity in action is a key foundational leg. This is such a simple word but only through the "sands of time" does it prove out. Following through on what is said. If a business continually is caught in lie after lie, or using a form of legalese to cover up underhanded operations, then we can forget about integrity with a company like: "<a href="http://professionalwebservices.blogspot.com/2005/07/advertising-scam-search-engine-data.html">Search Engine Data Merging</a>"<br /><br />Trustworthiness is the strongest of all. This envelops the whole company in its entirety. It starts at the top and permeates down through the ranks. If the CEO or President is not trustworthy then neither will the company that he or she operates.<br /><br />Many organizations today laugh at this type of business philosophy. In fact, even Wall Street is quick to dismiss these attributes in business. Maybe that is because there is this get rich quick scenario even from the Wall Street Insiders. With such a demand for short term gains by the large Institutions that hold large voting blocks of shares of corporations, is it any wonder that we have thrown out Honesty, Integrity, and Trustworthiness.<br /><br />More companies would do well to incorporate these three Free strategic keys to an Online success. Contact us for a Free <a href="http://pwebs.net/b2b_b2c_sales_marketing_advertising_professional_web_services_strategies_solutions.htm">Services, Strategies, and Solutions</a> analysis of your business today.JAWshttp://www.blogger.com/profile/04949963664533210721noreply@blogger.com0tag:blogger.com,1999:blog-8014595.post-1121811341835549572005-07-19T15:08:00.000-07:002009-07-12T21:37:22.274-07:00B2B Marketing Advertisement Strategies<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://pwebs.net"><img style="float:left; margin:0 10px 10px 0;cursor:pointer; cursor:hand;width: 260px; height: 252px;" src="http://i891.photobucket.com/albums/ac116/internetpages/marketing1now/full-services-marketing.jpg" border="0" alt="Marketing Strategies" /></a>B2B or Business to business marketing and advertisement strategies require a thorough understanding of at least two key perspectives.<br /><br /><b>Knowing your business is not the same as marketing your business.</b><br /><br />Many principal owners know their business inside and out and can share technical information with customers like it is the back of their hand. But, when it comes to actual Internet marketing AND Online Advertisement strategies they do not have a clue where to begin. Don't feel bad if you fall into this category.<br /><br />Sharing the technical knowledge is a key component especially when it comes to the online written word. Keeping it locked away only to be unlocked when showing a potential client what your company has done is not the best use of the information. I am not referring to the sharing of intellectual property which should always be regarded with protection in-mind. It is possible to share more of the generalities with out giving away any trade secrets.<br /><br /><b>Understanding your potential business clients</b><br /><br />What would a customer be searching for to find what it is that your company does? That keywords search question needs to be addressed with very specific answers. Just saying a potential client would be doing a search engine keyword search for towers is not very specific. Is it a New hotel tower, a resort, talk about the Twin Towers, or none of the above. "Antenna Towers", well what about them? Does the person searching want to build, design, buy one, rent space for cellular communications, or send one into outer space? No, I am not really trying to be funny here, but it is important to understand your clients.<br /><br />Now, here is the really important part of this whole connection between the client and you, the business owner.<br /><br /><b>Sharing information with the content manager for your business website</b><br /><br />It is important not to assume anything here. After all, who knows your business better than YOU. The content manager may be the most important link that you have on the Internet. A good content manager will have a thorough understanding of the technical side of the web in addition to having Internet marketing, online Pay per click Advertising, <a href="http://www.google.com/search?q=site%3Apwebs.net%20ppc">PPC</a>, Search engines, <a href="http://earthmoonstars.blogspot.com/2005/06/algorithms.html">algorithms</a> knowledge, and an understanding of online branding.<br /><br />A B2B important point to always consider is how ethical is this person? Remember, this person is going to be representing you. Whatever is published on the website will be a reflection of the company itself. Content that is not correct can cause dire ramifications from false advertising lawsuits to stolen intellectual property or a copyright infringement lawsuit. Even if this does not occur, doing irresponsible search engine techniques can cause websites to become Web unlisted. Becoming unlisted on the Web when you are trying to reach the largest site targeted audience as possible is not an ideal marketing ethics situation.<br /><br /><b>What is the ideal <a href="http://pwebs.net/marketing/ethics/marketing_and_advertising_ethics.htm">marketing ethics</a> situation?</b><br /><br />Find a person you can trust. Communication words are KEY. Open door B2B policy from them.<br /><br />Professional Web Services, Inc. <a href="http://pwebs.net">Internet marketing services</a>, Online advertisement strategies, and great Business to business Web branding ideas.JAWshttp://www.blogger.com/profile/04949963664533210721noreply@blogger.com0tag:blogger.com,1999:blog-8014595.post-1119626625074547002005-06-24T08:15:00.000-07:002007-11-14T14:24:40.856-08:00Business Subscriptions Notes<span style="font-weight:bold;">Subscribing to newsletters can be an excellent source for staying up to date with an industry. Subscribing to news can even be better from a strategic marketing standpoint.</span><br /><br />Staying abreast of the changes going on in technology today can be a real challenge. Keeping track of those changes can be even harder.<br /><br />I read a recent newsletter about an entrepreneur that got started in an Internet marketing business for $25 and turned it into a $7.6 million year enterprise. He was tragically in a car accident but his partner talked about how he was an avid reader and business note-taker.<br /><br />While information in many newsletters must be filtered and analyzed with a degree of skepticism because to a large extent many of these supply a person with a teaser and want you to buy something else which may or may not be good for your business.<br /><br /><span style="font-weight:bold;">Subscribing to News</span><br /><br />With the Internet at our fingertips it is very easy to use some great tools for information on any industry. A tool that very seldom gets talked about but may be one of the hottest commodities on the Internet is the <a target="ext" href="http://news.google.com">Google News™ news service</a> front page. The page can be custom tailored to any industry and have it delivered to your Window with automatic updates by the minutes. As you read the current events a person can even create search news email alerts that will send an email with a small encapsulated headline view for later scan viewing or in-depth reading.<br /><br />So, if your industry is about antenna designing, memory module manufacturing, real estate, sales and marketing, advertising, or any industry related to a particular field take advantage of this tool and encourage your sales people too.<br /><br />Contact us for <a href="http://pwebs.net/business-solutions/internet-marketing-contact.php">strategic marketing</a> online.JAWshttp://www.blogger.com/profile/04949963664533210721noreply@blogger.com0tag:blogger.com,1999:blog-8014595.post-1118813723416677642005-06-14T22:08:00.000-07:002007-11-15T00:44:45.148-08:00Creative Marketing For Your Businessby: James A. Warholic<br /><br /><b>In today's ONLINE GLOBAL MARKETING & CREATIVE ADVERTISING world a website can not please everyone.</b><br /><br />There are many websites that are very structured in their layout and provide services that become very familiar with the regular visitors. This can be excellent for a dedicated service or services provided for a global group of people. Other sites are much freer flowing in their layout and structure including a sense of artistic design.<br /><br />As always, the most important questions to ask yourself when setting up or adding content to your website is, "Who is my target audience? What am I trying to portray?" <div style="width:140px; padding: 5px; margin: 5px; float: right; font-size: 11px; text-align: center; border: 1px solid;"><p style="margin-top: 0pt;"><p><a href="http://www.pwebs.net">Internet marketing,</a> <a href="http://advertising.pwebs.net">Online advertising,</a> B2B and B2C ethical <a href="http://pwebs.net/business-solutions">business</a> strategies will gain you more leads and turn them into paying customers.</p><p>Powerful messages designed to gain the attention of your future customers.</p><p>Get found on the Internet with creative marketing and online advertising ideas to increase sales.</p><p>Improve your <a href="http://pwebs.net/marketing/articles/how_do_b2b_and_b2c_use_branding.htm">brand</a> and increase market penetration. Learn how we can help you create <a href="http://blog.pwebs.net/2006/02/seo-school.html">compelling SEO content</a> with flair and style.</p><p><a href="http://professionalwebservices.blogspot.com">"Above All - We Will Tell It Like It Is, And Do It With Style!"</a></p><p>Contact Our Internet Marketing and Online Advertising <a href="http://pwebs.net/business-solutions/internet-marketing-contact.php">Business Website</a> Sales Team Today.</p></div>Sometimes online organizations crossover many geographic and cultural bounds. Even individual pages can have a different sense of style depending on the subject matter at hand. Taking into account the literary pictures that are created in the minds of individuals and implementing this into a artistic style to accentuate and drive home a technology idea can really make a huge <a href="http://pwebs.net/">marketing impact</a>. It's important to have <a href="http://professionalwebservices.blogspot.com/2006/03/2020-business-vision.html">2020 Business Vision.</a><br /><br />In a world where there are billions of websites with online copyright protection it is imperative that you have a design with unique content and a style that is you or your business. Creating this content can be a challenge but it is necessary for a strong online presence.<br /><br />Many organizations feel that all their pages on their website must have the same "look and feel" with a menu system in the same spot on the page. These organizations picture their site as a book with chapter and page numbers for people to explore. While many sites may in fact be well versed for this type of publishing others would be much better served by taking a more artistic license and get creative in their marketing approach.<br /><br />I believe that most sites are more like a LAN "local area network" setup. Every computer in a local network is connected through a hub or router to the others via a cable or wireless link. Each computer has a different personality but is part of the whole. Likewise a site is made up of individual pages with unique intellectual property with links that stretch out to other related but different cells of online information. While a person could clone each and every page to have the same graphics "look and feel" but with different content this would get rather boring for a reader after awhile.<br /><br />So, if you really want to get creative, take a look at what your business does and who it serves, then jot a few intellectual property thoughts down. Develop these into more detailed concepts and tell your story. Then use the story for internet marketing and online advertising concepts related to your field. <p><b>Search Engine Optimization</b><br /><a href="http://photos1.blogger.com/img/148/1407/1024/SearchEngineOptimization.jpg"><img style="BORDER-RIGHT: rgb(0,119,0) 2px solid; BORDER-TOP: rgb(0,119,0) 2px solid; MARGIN: 2px; BORDER-LEFT: rgb(0,119,0) 2px solid; BORDER-BOTTOM: rgb(0,119,0) 2px solid" src="http://photos1.blogger.com/img/148/1407/320/SearchEngineOptimization.jpg" border="0" /></a><br /><span style="font-size:+0;">Technology pictures posted by <a href="http://www.hello.com/" target="ext">Hello™</a></span><br />What the heck is <a href="http://pwebs.net/web-marketing.html">"Search Engine Optimization?"</a></p>JAWshttp://www.blogger.com/profile/04949963664533210721noreply@blogger.com0tag:blogger.com,1999:blog-8014595.post-1117954657909893352005-06-06T17:36:00.000-07:002009-07-12T22:07:07.303-07:00Sales and Marketing<b>To become effective in sales and marketing requires a thorough understanding of the product or services represented.</b><br /><br /><span style="font-size:180%; text-transform: capitalize">internet marketing homework required</span><br /><br />There are a number of ways that I have found my customers learning information about the end user products. One way that really has been helpful is to subscribe to online <a target="_blank" href="http://news.google.com/news?q=newsletters">newsletters</a> related to a specific industry.<br /><br /><iframe name="Iemail1" src="http://pwebs.net/email.htm" target="_blank" border="1" align="right" frameborder="1" height="160" width="140"></iframe>Some B2B clients require detailed knowledge from everything from cell phone and antenna systems to nano technology. The technology used is integrated into the fabrication process of a wide range of products.<br /><br />Sales and marketing today requires more reading then ever before. Technology is changing so fast that without staying up-to-date the technology may pass you by.<br /><br />While our clients subscribe to ezines & read online newsletters, our company also needs to stay up to date with the same information from a sales and marketing point of view for their websites. It is not enough to just know a few of the keywords and key phrases cataloged by search engines but to have a more intimate knowledge of what the client does and who their customers are. This information can be extremely useful when it comes to advertising, editing, or copywriting for a customer's website.<br /><br />Contact us today for help with your Internet <a href="http://pwebs.net/b2b_b2c_sales_marketing_advertising_professional_web_services_strategies_solutions.htm">sales and marketing</a> online.<br><a href="http://pwebs.net">pwebs.net</a>JAWshttp://www.blogger.com/profile/04949963664533210721noreply@blogger.com0tag:blogger.com,1999:blog-8014595.post-1116364163106350512005-05-17T14:09:00.000-07:002009-07-12T21:43:18.680-07:00Marketing and Advertising in 3D<div style="margin-left: 1px;" align="center"><a target="ext" href="http://pwebs.net/"><img style="border: 2px solid rgb(0, 1, 1); margin: 1px;" src="http://photos1.blogger.com/img/148/1407/400/PWEBS.NET1.jpg" border="1" width="400" alt="Internet Marketing" /></a><br />E Marketing and Advertising in 3D<br /><div align="left"><br />Every so often comes a tool that is really cool for marketing, advertising, and branding strategies.<br /><br />Maybe you do not have the bucks to pay a graphic design artist to come up with some headings or logos for your brochures or website. Or maybe you are not willing to invest in an expensive graphic design software program. Even if you buy the program, it can take forever to learn it and all you wanted were some headings or some cool stuff to spice up that sales presentation. Well, now you can do it for free.<br /><br />Check out the program below. Try it out. Type in your company name or products you sale. Experiment with the font type, size, and style. Save your graphic design image on your own local computer.<br /></div><p style="margin-left: -12px;"><iframe name="I432" src="http://pwebs.net/3D-Heading-Maker-Marketing-Advertising.htm" border="0" scrolling="no" frameborder="0" height="482" width="423"></iframe><br /></p> <div align="left">For help with your business <a href="http://professionalwebservices.blogspot.com/2004/08/art-of-branding.html">branding</a>, <a href="http://pwebs.net/">Internet marketing</a>, and <a href="http://advertising.pwebs.net/">online advertising</a> contact Professional Web Services, Inc.<br /></div> <p style="margin-left: -12px;"><br /></p> </div>JAWshttp://www.blogger.com/profile/04949963664533210721noreply@blogger.com0tag:blogger.com,1999:blog-8014595.post-1109143875603841402005-02-22T23:15:00.000-08:002009-07-12T21:47:02.027-07:00The Picture Taker "Sun Of A Gun"Recently a customer needed to find old photos and drawings of equipment on their server. He was opening folders one at a time clicking on each file and searching. Can you relate? I sure could.<br /><br />Well, with in a few mouse clicks and going on the Internet I downloaded this nifty program <a target="_blank" href="http://picasa.google.com/">"Picasa"</a>, that catalogs and searches the photo contents of your computer and displays the photos and graphics in a super cool looking display that can be viewed in a timeline or by folder name. Not only did it catalog the photos from the computer we were using but with a few more clicks of the mouse we had it scan the whole network. All be a "sun of a gun" it found what he was searching for, and then some more.<br /><br />I have found this program to be one of the best photo handling programs out there. But, it does not stop there. It has the capabilities to edit your photos like a pro. Below is a small example of what it can do.<br /><br /><div align="center"><a href="http://photos1.blogger.com/img/148/1407/640/ggb2.1.jpg"><img style="border: 1px solid rgb(0, 0, 0); margin: 2px;" src="http://photos1.blogger.com/img/148/1407/320/ggb2.1.jpg" border="0" /></a><br />The Art Of Branding<br /></div><br />There are tons of applications for this in the B2B and the B2C world. Imagine you need to be able to display a whole bunch of technical drawings or machine pictures quickly to someone around the world. With just a few clicks you could place it easily on a site (blog) that you could create in ten minutes, free of charge. There are even the capabilities of outputting a group of photos in a slide show format for a web site or on a CD disk.<br /><br />The customer was very impressed and got a kick out of seeing all the long lost and forgotten. Take it from this picture taker, I suggest you check it out.<br /><br />Share your application uses for <a target="_blank" href="http://picasa.google.com/">Picasa</a>.<br /><br />Professional Web Services, Inc., <a href="http://pwebs.net/">Internet Marketing Services</a>, Above All - We Tell It Like It Is, And Do It With Style!JAWshttp://www.blogger.com/profile/04949963664533210721noreply@blogger.com0tag:blogger.com,1999:blog-8014595.post-1095746847213687562004-09-20T21:53:00.000-07:002009-07-12T21:52:01.773-07:00The Internet Records Keeper<b>Marketing strategies for the B2B and B2C company.</b><br /><br />When you want to reminisce about all the different things in this world related to the Internet or view how marketing has changed with new technology, the place to pull up a chair and enjoy a drink and <a target="_blank" href="http://web.archive.org/web/*/http://roundtablepizza.com">pizza</a> while watching a full length archived video is right at your own online computer. The spot to visit is The <a target="_blank" href="http://www.archive.org/search.php?query=Internet%20AND%20mediatype%3Amovies">Internet Archive</a> and The Way Back Machine located at: <a target="_blank" href="http://www.archive.org/">http://www.archive.org</a>.<br /><span style="font-style: italic;"><br />Note: Links open in new windows.</span><br /><br />Today I viewed one of the <a target="_blank" href="http://www.archive.org/search.php?query=internet%20AND%20mediatype%3Amovies%20AND%20collection%3Acomputerchronicles%20AND%20mediatype%3Amovies%20AND%20collection%3Acomputerchronicles%20AND%20mediatype%3Amovies%20AND%20collection%3Acomputerchronicles"><span style="font-weight: bold;">Computer Chronicles</span></a> videos about the early days of the Internet. It was a blast to watch because while a number of things have changed in relation to the video a large part of the information is still appropriate for today. It was interesting to see some of the websites from the mid 90’s and how classes were going on in San Francisco for teaching people how to use html.<br /><br />I have found the Internet Archive extremely useful for a number of different marketing concepts. It is a great place for research for various media types i.e. video, pictures, full length audio, news clips, election video, and tons more. It has another feature that is really cool and that is being able to take a look at your early website which is stored in the Way Back Machine area. This is really helpful when taking a look at Internet marketing concepts from various websites at various time periods.<br /><br />The advantage to this is it provides a feedback mechanism to look at your own site and get a visual representation of the first years and hopefully see improvement as you have gone along. If you are not seeing improvement or any changes at all, then most likely you have forgotten about your site (and maybe so have your customers).<br /><br />So, if you have a B2B or B2C company or want to get additional information on marketing, take it from this <span style="font-weight: bold;"><a name="B2B v B2C marketing" href="http://www.google.com/search?hl=en&safe=active&q=site%3Apwebs.net&btnG=Search&aq=f&oq=&aqi=">B2B and B2C marketing</a> <a name="internetmarketing" href="http://www.pwebs.net/">Internet Records Keeper</a></span>, and mine the archived nuggets available to you online. Contact us for website help for <a href="http://www.pwebs.net/">Internet marketing services</a>.JAWshttp://www.blogger.com/profile/04949963664533210721noreply@blogger.com0tag:blogger.com,1999:blog-8014595.post-109298373504307252004-08-19T23:11:00.000-07:002009-07-12T22:09:27.148-07:00The B2B and B2C Marketing Strategies Gold Mine<b>Share those Successful e-Business Marketing Tips…</b><br /><br />Here is <a href="http://alleghanygold.blogspot.com/2006/01/alleghany-days-video.html">gold mine</a> suggestion from a salesman I know at a specialized B2B company.<br /><br />He mentioned to me how he spends extensive time online researching his customers. Instead of cold calling the engineer when he finds a potential customer, he writes a brief but detailed to the point email about the product that the salesman provides. He mentions that he had done research on their company and believes that the manufacturing capabilities would be an excellent fit with the product the customer makes. He references in <a target="_blank" href="http://www.google.com/search?q=define%3AHypertext">(<strong>hyperlink text</strong>)</a> the specific website pages that are related. (This is very important from a <a target="_blank" href="http://www.grokdotcom.com/topics/landingpage.htm"><strong>landing page</strong></a> perspective. You do not want to have the customer to wade through the whole site to find the information.)<br /><br />This has been a very successful strategy for bringing in new customers. The salesman mentioned from his experience, that engineers are not likely to take cold calls, but with a personal email are very likely to respond. In fact, he has been complemented by the customers for the information that is provided.<br /><br />If there is not a response to the email after a few days he then calls and introduces himself while referencing the email sent.<br /><br />While this type of marketing may seem to take a lot of time it actually has an excellent ROI.<br /><br />When dealing with a B2B customer it is important to establish a close relationship. If done right, you will have a customer for life…<br /><br />For help with <span style="color: rgb(51, 102, 255);"><a target="_blank" href="http://pwebs.net">Internet marketing</a></span> visit <span style="color: rgb(51, 102, 255);"><a target="_blank" href="http://www.pwebs.net">http://www.pwebs.net</a></span> for additional <span style="color: rgb(51, 102, 255);"><a target="_blank" href="http://pwebs.net/b2b_b2c_marketing_and_advertising_resources_information.htm">online resources</a></span>.<br /><br /><a target="_blank" href="http://professionalwebservices.blogspot.com/2004/08/marketing-strategy-differences-b2b-b2c.html"><strong>Tell It Like It Is, and Do it With Style!</strong></a><br /><br />What <a target="_blank" name="successful in business" href="http://translate.google.com/translate?u=http%3A%2F%2Fwww.pwebs.net%2Findex.html%23%2Bsuccessful%2Bin%2Bbusiness%2Bway&langpair=en%7Ces&amp;amp;amp;amp;hl=en&ie=UTF-8&oe=UTF-8&prev=%2Flanguage_tools">successful</a> <a target="_blank" name="e-business" href="http://translate.google.com/translate?u=http%3A%2F%2Fwww.pwebs.net%2Fmarketing%2Fethics%2Farticles%2Finternetethics.htm%23ethics%2520e-business&langpair=en%7Ces&amp;amp;amp;hl=en&ie=UTF-8&oe=UTF-8&prev=%2Flanguage_tools">e-business</a> <a target="_blank" name="e-business ethical issues" href="http://translate.google.com/translate?u=http%3A%2F%2Fwww.google.com%2Fsearch%3Fhl%3Den%26q%3De-business%2520ethical%2520issues&langpair=en%7Ces&hl=en&amp;amp;amp;amp;amp;amp;ie=UTF-8&oe=UTF-8&prev=%2Flanguage_tools">ethical</a> tips do you have?<br /><br />References<br /><ul> <li><a target="_blank" href="http://translate.google.com/translate?u=http%3A%2F%2Fwww.google.com%2Fsearch%3Fq%3DB2c%2520and%2520B2B%2520marketing%2520differences&langpair=en%7Ces&amp;amp;amp;amp;amp;hl=en&ie=UTF-8&oe=UTF-8&prev=%2Flanguage_tools">B2c and B2B marketing differences</a></li> </ul><br /><br />Contact Professional Web Services for <a href="http://pwebs.net/b2b_b2c_sales_marketing_advertising_professional_web_services_strategies_solutions.htm">Internet marketing services</a> to get your business found on the web now.JAWshttp://www.blogger.com/profile/04949963664533210721noreply@blogger.com0