How to Schedule Your Marketing
There are different ways that you can schedule your marketing to ensure that you are doing it consistently and as easily as possible. What appeals to you depends mainly on the level of detail and structure you like to have. One person's organized is another's straight-jacket!
Some people like to keep their schedule more general by designating a theme of activities for each day. For example:
Monday is communication day - catch up on emails; return phone calls; meet with staff; post on Facebook, online forums and other people's blogs
Tuesday is client day - meet with clients (in-person or via phone); do client paperwork; answer client questions
Wednesday is writing day - write content for ezine, blog, teleseminar, email marketing, sales page and website content
Thursday is creative day - research new opportunities for affiliates, partners, joint ventures; think of ideas for new products and services; draft outline for workshop you want to give
Friday is administration day - fine-tune schedule and to-do list for next week; file and clean up desk and office space; back up computer; read magazines and ezines
Other people like to divide their day up into different segments. For instance, they may write in the mornings from 9 - 11am, do email until noon, do some reading and brainstorming until 1:30pm, and then spend the rest of the afternoon on client specific activities.
Another way to set up your schedule is to build it around your reoccurring marketing activities and then fill in the spaces with other stuff. For example, every Tuesday morning may be for writing your weekly ezine and 2 new articles for submission. Thursday afternoon is slotted for a weekly teleseminar, Monday morning is devoted to email and every Friday morning you write 3 new blog postings. Client appointments are fit in wherever it's convenient for both parties.
Still others may determine their schedule by the type of marketing tactic:
Monday - list building activities (create new autoresponder message; publicize new teleseminar you're giving; touch base with your affiliates; submit articles)
Tuesday - website (add new content; write a sales page; check analytics of the site)
Wednesday - sales (offer a promotion; send out email about a new product; summer sale)
Thursday - clients (appointments with clients; write weekly exercise and send to mastermind group; create a survey to send out to new clients)
Friday - free day (whatever comes up and whatever you want to do!)
Whichever way that you create and run your marketing schedule, remember to do it consistently! Your schedule is a living, breathing part of your marketing strategies so pay attention to it and make changes and additions as necessary.
If you have a marketing schedule you're already miles ahead of many small business owners, and you're well on your way to growing a successful business!
Jody Gabourie, The Small Business Marketing Coach, teaches simple, innovative and powerful marketing strategies to help business owners find and keep their most profitable clients. To learn more about how she can help you take your business to the next level, and to sign up for her FREE special report, ezine and articles, visit her site at www.JodyGabourieMarketingCoach.com
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Wednesday, September 24, 2008
How to Schedule Your Marketing